The Utah Museum of Contemporary Art (UMOCA) believes in the power of the art of our time. Through programming, advocacy, and collaboration, we work with artists and communities to build a better world.



We are pleased to present the Strategic Plan for the Utah Museum of Contemporary Art, which covers the period from FY2021-FY2026. The development of the Strategic Plan has been very much a cooperative and deliberative process involving the Board, the staff, and our numerous stakeholders. We are confident that the challenging objectives set will provide significant and continued momentum in realizing our stated vision.

This strategy comes at a particularly exciting time in our history. Celebrating our 90th year in 2021, we are Salt Lake’s oldest art organization, and that nonagenarian status, in a world of stops and starts, is a significant and historic legacy of service to the community.




The Utah Museum of Contemporary Art has been an award-winning aesthetic force and community leader since it was established in 1931. Located in the heart of downtown Salt Lake City, UMOCA’s rich past has resulted in the creation of a cornerstone for contemporary culture in Utah, providing for artistic experimentation, community enrichment, and connection to the world as it occurs through our related experiences. The Museum strives to be a place where all points of view, experiences, and ages feel welcome to explore the pressing issues of our time through socially relevant art exhibitions and educational programming.


UMOCA is a six-time recipient of funding from the Andy Warhol Foundation for the Visual Arts and a two-time recipient of the Art Works Grant from the National Endowment for the Arts.


UMOCA is a 501c3 institution that is supported by public, foundation, and corporate gifts. Your donation in any amount is greatly appreciated, and admission is a $8 suggested donation.

Art Barn Association (1931-1958)

Alta Rawlins Jensen is the person most responsible for the foundation of the Utah Museum of Contemporary Art (formerly known as the Salt Lake Art Center). An activist and visionary, Jensen conceived of a contemporary art center for Salt Lake City and Utah. In 1931, she co-founded the Art Barn Association with those who shared her dream and served as its first President.

Beginning in 1932, the Art Barn, which was located near the University of Utah campus and was managed entirely by volunteers, began to host art classes and exhibit artwork.

The exhibitions featured avant-garde pieces from local, regional, national, and international artists. Although Utah artists were exhibited in the galleries with some frequency, there was a larger emphasis on the necessity of introducing the Utah community to artists from outside the state. It was also not unusual to find numerous exhibitions curated by galleries or museums in New York, Los Angeles, and San Francisco in the galleries.

Salt Lake Art Center (1958-2011)

In 1958, the Art Barn’s name changed to the Salt Lake Art Center, and in 1961, the institution saw the hiring of James Haseltine, its first paid full-time director. Under Haseltine’s direction, SLAC began a more in-depth exploration on Abstract Expressionism, architecture, and sculpture.

When the institution moved to its current location in 1979, SLAC found itself in the heart of Salt Lake City and the cultural center of Utah. In 1984, the institution underwent a major outdoor renovation, adding a new ramp, revolving doors, and the signature glass pyramid atop the entrance.

Utah Museum of Contemporary Art (2011-present)

In 2011, SLAC became the Utah Museum of Contemporary Art, a re-branding that better discloses to the public the organization’s function as a museum that specializes in contemporary art. From groundbreaking exhibitions to innovative education and outreach programs, UMOCA continues to invite curiosity and make contemporary art accessible to a diverse audience.